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Guide for Sustainable Yellowfishing


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March 2012 Newsletter for all the UFF subscribers


MARCH 2010

Urban Flyfishers News Tips & Tricks The Social Side

Richard Simpkins has bought the Urban Flyfisher shop from Chad Hubbard. Chad will still support the shop with advice and continues to supply the Shilton reels as well as the excellent range of Blue Water flies.


We remain committed to supplying high quality products, renowned for their workmanship and affordability, which will set the standard for the fly fishing industry. Our focus and passion, is to continue supplying top quality products coupled with service excellence.


Our new webpage is up and running at www.urban-fly-fisher.com and should be fully completed by the end of March 2012 when the online shop has been fully populated and opened. Feel free to browse the web site and make contact with me with any ideas or comments/critiques that you have, I am committed to having open and constant dialogue with fellow fly-fishing enthusiasts.


I plan on making full use of social media for updates and news so please feel free to like us at https://www.facebook.com/UrbanFlyfishers?ref=tn_tnmn or follow us on twitter @rasimpkins.



5 Ways to Lose a Yellowfish.1. Don’t test your knots well. You need to pull hard on every knot – you shouldn’t be able to break 15 pound Maxima with your bare hands.

Loop your running line around your reel handle.  If your running line isn’t free and you get the deep pull…doink!  It’s over.

Apply very light pressure.  Yellowfish are strong and you need to fight them that way.  If you’re not pulling hard, they’re resting.

Stroll slowly downriver.  It’s very common but oh so painful to watch – angler strolls downriver at 1 kmh. while fish bolts downriver at 15 kmh.  Either stand your ground or get downriver for a new angle fast! Jerk your rod from side to side.  Especially with a giant lever like two-handed rod, jerking your rod from side to side is a great way to work that hook lose.  When you’re switching to apply pressure on the other side, move steadily and smoothly.


Now, if you haven’t followed my fun tips and actually landed that fish – that’s an incredible privilege and you need to handle the fish well and please practice catch and release.


Over and above our opening hours below – we will be hosting a “social” evening every Tuesday from 18h00 – 21h00.


This is an informal fly tying evening with talks from guests.

Food and beverages are available from the shops and pub downstairs.


These are our standard operating hours, however, if you need something out of these hours – let me know and we will be open!


Monday:    closed – gone fishing
Tuesday:   09:00- 21:00

Wednesday:09:00 – 17:00
Thursday:  09:00 – 17:00
Friday:      09:00 – 17:00
Saturday:   09:00 – 13:00
Sunday:     closed – gone fishing


Contact Details:



Phone: 011 475 3845

Cell: 082 804 5424

Office No. 2 Devon Valley Shopping Centre, cnr Rugby & 9th Avenue, Weltevreden Park

If you wish to unsubscribe from this mailing list please send a mail to richard@urban-fly-fisher.com and we will remove your details.

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Mar 13, 2012 | Category: News | Comments: none


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